Just in time for fall golf season, Vice Golf is tapping into Bavarian tradition with its latest limited edition release: the Vice Pro PROST Edition golf balls. Because nothing says “four-putt for double-bogey” quite like celebrating with a hearty German toast.
The PROST collection comes in two distinct flavors that would make any beer festival proud. The “Character” edition features playful beer-themed graphics scattered across an off-white base, while the “Beer Gold” model sports a sophisticated gold and white design accented with subtle hints of Vice’s signature drip pattern. Both maintain the performance specs of Vice’s popular Pro model – a three-piece, cast urethane construction with 90 compression that balances distance and spin.
“PROST!” isn’t just marketing speak here. It’s proper German for “cheers!” – the traditional toast you’d hear echoing across Munich’s beer gardens during Oktoberfest. Vice defines it perfectly: “A German toast that means cheers! Often shouted with a clink of a Maß (colloquially called a stein) at Bavarian beer festivals in September.”
For those keeping score at home, a Maß is that massive one-liter beer mug that requires two hands to lift properly – much like the commitment needed to play Vice’s limited edition patterns seriously.
The limited edition nature means these won’t stick around long, much like “every good night” according to Vice’s cheeky marketing copy. Smart money says they’ll disappear nearly as fast as free beer at a golf tournament.
The price reality check
Now for the bad news. Sharp-eyed consumers might notice that Vice’s pricing has crept upward recently. The company’s urethane models now retail for $40 per dozen, compared to $34.99 retail pricing we saw in 2020. That’s a notable jump of roughly 14% over the past few years.
While Vice hasn’t explicitly cited tariffs as the reason for price increases, the timing coincides with broader concerns about trade policy affecting golf equipment costs. As a company that sources 100% of its finished golf balls from Taiwan through manufacturing partner Foremost, Vice faces greater exposure to international trade tensions.
Unlike golf ball giants Titleist, Callaway, and Bridgestone – who manufacture their urethane models domestically in Massachusetts and Georgia – Vice’s direct-to-consumer model relies entirely on importing finished products. Taiwan currently faces proposed tariffs of 32 percent under recent trade announcements, which could significantly impact companies like Vice that don’t have domestic manufacturing alternatives.
Even companies with domestic ball production like Titleist and Callaway aren’t completely insulated, as tariffs can affect raw materials and components. But Vice’s complete reliance on Taiwanese manufacturing puts it in a particularly vulnerable position compared to competitors with USA-based facilities. For what it’s worth, Maxfli, OnCore, PXG, Kirkland, and countless others find themselves in similar situations.
The bottom line
The PROST Limited Edition represents Vice doing what it does best – creating buzz-worthy, limited-time designs that get golf balls noticed. Whether you’re drawn to the Character edition’s playful beer graphics or prefer the more refined Beer Gold colorway, both offer the performance characteristics that have made Vice a legitimate player in the premium ball category.
Just don’t expect the pricing to go back to those sub-$33 bulk levels anytime soon. Between inflation, supply chain pressures, and potential tariff exposure, the days of cheap urethane golf balls may be going the way of $2 beer at the turn.
Prost to that reality check.
Both PROST Edition models are available now directly from Vice Golf. A “Bavarian Bundle” option featuring one dozen of each design is also available for those who can’t choose between beer-themed whimsy and sophisticated gold styling.
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