“No saddle sores, no more sit bone pain, and probably most importantly, no more soft tissue pain.” Trek launches new ‘pro-tested’ 3d printed Aeolus saddle updates

In-house brands smaller parts often go unnoticed, as their marketing focuses on their tour teams and race-winning bikes. However, this doesn’t mean these large bike companies lack dedicated engineers working tirelessly on these satellite products, just like specialist saddle or handlebar brands do.

I can almost picture the Acme Big Bike Brand saddle team at the Christmas party, chatting at the back, while the equivalent of the quarterbacks —the bike designers —bask in star-like attention, spraying champagne and drinking shots from the vodka luge carved, carved in ice, in the image of their race winning bike frames.