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Factor are pushing Israel-Premier Tech to change their name and registration country from Israel, its founder has revealed.
The bike manufacturer has been the team’s equipment sponsor since 2020. In an interview with Cyclingnews on Monday, Factor’s founder and CEO, Rob Gitelis explained that the relationship would not continue without changes: “I’ve already told the team: Without a name change, without a flag change, we won’t continue.”
Calls to limit Israel’s activity in the world of sports have continued, with Spanish prime minister Pedro Sánchez last week saying that the country should be limited from participating while its war on Gaza continued.
