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Strava has confirmed reports that it is seeking to go public and be listed on the stock exchange.
In an interview with the Financial Times, published this week, the company’s CEO Michael Martin said the American fitness tracking app company had an “intention to go public at some point”.
Strava has around 50 million active users in 2025, according to the FT. “Growth profiles like ours . . . are particularly uncommon, especially at scale,” Martin said. “It attracts a lot of attention — especially from bankers.”
Strava is effectively demanding that Garmin ceases selling all devices that contribute to heatmaps and use the segments on Garmin Connect, which is pretty much all of Garmin’s fitness watches and most of its bike computers.
