Gloucester Rugby have announced plans for a fan-led fundraise to protect the future of the club.
The Cherry and Whites have called on supporters to contribute towards the club’s academy system and training centre at home ground Kingsholm.
The club announced it made a loss of around £500,000 in its latest accounts as the English game struggles to make a profit.
Gloucester have labelled the enterprise ‘A piece of Holm’ – a reference to their home ground since 1891.
“A Piece of Holm is seeking to raise investment to support Gloucester Rugby’s ambition to realise its vision, developing local, home-grown talent to create a world-class environment for future Cherry and White greats,” a statement on Republic read., external
“Investment will go directly to the academy system and training centre at Kingsholm, creating an unrivalled space to grow and develop our talent pool, across both women and men’s teams, contributing to our key objective; a sustainable professional rugby business, protecting the future of this great club and its place at the heart of the community.”
Gloucester currently sit ninth in the early Prem standings, one of just two sides currently without a league win this season.
Its women’s team – Gloucester-Hartpury – have won three consecutive PWR titles.