WWE’s unfolding mystery took another turn on October 27, 2025, when John Cena posted a cryptic image to Instagram.
The photo—showing a pair of black dress shoes mid-step—mirrors the visual style of WWE’s first teaser in a series of recently released vignettes.
The timing and visual match have led many to believe Cena is directly referencing the teaser campaign. WWE’s videos have featured small but deliberate changes in wardrobe: black dress pants in one, orthopedic shoes in another, and most recently, casual jeans. Each variation has driven speculation that multiple individuals could be involved—and now Cena’s Instagram post adds even more uncertainty.
The first teaser sparked early theories about GUNTHER, especially after WWE’s “Saturday Night’s Main Event” theme, Obsession, was faintly heard in the background. That same song has been linked to Cena’s rumored retirement match, reportedly set for December 13.
Now, with Cena engaging directly, it’s no longer just a slow-burn mystery—it’s something the top names in the company are clearly invested in.
Is John Cena referencing his retirement? Drop your theories below.