Home Cycling Premier Tech steps down as sponsor of Israel-Premier Tech despite imminent rebrand

Premier Tech steps down as sponsor of Israel-Premier Tech despite imminent rebrand

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Premier Tech are to stop sponsoring Israel-Premier Tech immediately, it was announced on Friday afternoon.

The Canadian company came aboard as co-sponsors of the cycling team in 2022. The ProTeam, which is set to be promoted to the WorldTour for 2026, announced last month that it would be renamed and rebranded for next season, “moving away from its current Israeli identity”.

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