When a college football player says the outcome of a game doesn’t amount to “a hill of beans,” he certainly will not be talking about the Boca Raton Bowl.
That’s because ESPN Events, a division of ESPN, has announced Bush’s Beans as the new title sponsor for the Boca Raton Bowl. The annual college football postseason game played at Florida Atlantic University’s Flagler Credit Union Stadium in Boca Raton will now be called Bush’s Boca Raton Bowl of Beans.
Advertisement
Or, sure to be shortened by headline writers across the nation, the Bean Bowl.
This year’s game will be played Tuesday, Dec. 23 at 2 p.m. ESPN will televise it and the broadcast will be carried by ESPN Radio and ESPN 106.3.
More college football: Florida Atlantic rips Florida A&M for Zach Kittley’s initial win as Owls head coach
Last December’s Boca Raton Bowl saw James Madison defeat Western Kentucky, 27-17. The losing quarterback, Caden Veltkamp, is now the starting QB for Florida Atlantic.
“Our bean obsession knows no bounds—that’s why we’re on a mission to turn the stadium into the biggest bowl of beans the world has seen,” said Stephen Palacios, Senior Vice President of Marketing, Bush’s Beans. “We invite fans to join us on our journey to elevate beans in every person’s life, so we’re stepping off the sidelines and calling the plays in Boca Raton with full-flavored fun, fan-fueled bean mayhem and a few trick plays up our sleeve.”
Advertisement
Doug Mosley, the game’s executive director, said the bowl is thrilled to have Bush’s Beans as its title sponsor. “Bush’s Beans is a market leader because they have the best product, one that I’m sure will be present in parking lots as fans tailgate ahead of our bowl game.”
The release announcing the news stated for fans to “expect a few bean-tastic surprises leading up to and on game day,” but it’s not likely they will call it a gas.
Tickets go on sale December 7. Fans can sign up for pre-sale updates at BocaRatonBowl.com or follow the Bowl’s social channels. Seating maps, parking, and additional fan information will be shared closer to game week.
This article originally appeared on Palm Beach Post: New name for Boca Raton bowl game: Bush’s Boca Raton Bowl of Beans
