Lucha libre’s international expansion just got a major upgrade… or did it?
WWE has landed a brand-new TV and streaming deal for AAA, and starting in 2026, FOX Corporation will officially become the home for AAA content across Mexico, Central America, and South America (excluding Brazil). It’s a huge power play on paper, but some say the outlets involved may not actually reach the fans that matter most.
According to Dave Meltzer in the Wrestling Observer Newsletter, the agreement covers all of AAA’s major shows and will be broadcast via Tubi’s FOX channel in Mexico, the FOX Pay TV channel, and FOX One, labeling AAA officially as “sports content” across the board.
“WWE has gotten a new television and streaming deal for AAA for Mexico, as well as South and Central America aside from Brazil… The deal calls for various FOX properties to broadcast all major AAA shows in those regions starting in 2026 and AAA will be considered sports content.”
That includes everything from the iconic Triplemania events to weekly matchups featuring AAA’s biggest stars. FOX’s press release name-dropped major names such as Rey Mysterio, Dominik Mysterio, Pentagon Jr, Vikingo, Psycho Clown, Pagano, Lola Vice, Rey Fenix, Dragon Lee, and Mr. Iguana.
And while fans raised eyebrows, the marketing push also featured WWE figures like The Undertaker, Triple H and Shawn Michaels—suggesting crossover potential or at least branding alignment with WWE’s global dominance.
“The poster also showed Octagon Jr., El Hijo del Dr. Wagner Jr., Undertaker, Paul Levesque and Shawn Michaels.”
But while WWE and FOX are touting this as a historic partnership, reaction inside Mexico has been less enthusiastic. Meltzer notes that many in the region downplayed the deal, citing the low viewership numbers of the very FOX outlets now tasked with broadcasting AAA content.
“Those in Mexico downplayed this deal saying that none of those outlets have much in the way of viewership in Mexico.”
Even AEW—AAA’s rival and fellow wrestling export—faces the same issue. Though also on Fox Sports Mexico, its impact is similarly muted by limited distribution.
“Similarly, AEW, which is on Fox Sports Mexico, is also on an outlet with limited viewership.”
So, is this a major leap forward for AAA—or a flashy deal without the audience to back it up? Only time will tell whether FOX can grow its presence in these territories or whether WWE’s muscle will translate into real momentum for AAA. What’s clear is that WWE isn’t just acquiring promotions anymore—they’re working to reshape how lucha libre reaches the world.
Do you think FOX’s platforms are strong enough to give AAA the spotlight it deserves?
Will this move help elevate lucha libre globally—or fall flat due to weak regional reach? Drop your thoughts in the comments and let’s talk lucha.
November 29, 2025 11:25 am
