JR Motorsports revealed a mouth-watering new sponsor on Tuesday.
Dale Earnhardt Jr. announced a “multi-year, multi-faceted partnership” between JR Motorsports and Arby’s. The fast-food chain will be the primary partner for eight NASCAR O’Reilly Auto Parts Series events in 2026 and will additionally hold a “personal service agreement” with Earnhardt Jr.
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JR Motorsports commemorated the new collaboration with a social media video. Carson Kvapil confirmed that he’ll drive an Arby’s car at Atlanta, Rockingham, and Chicago next year. Sammy Smith revealed that Arby’s will sponsor his No. 8 vehicle at three stops, and Justin Allgaier handed out food and drinks while promoting in-store appearances by drivers.
He then delivered some Arby’s to Earnhardt Jr. inside his podcast recording studio. The NASCAR Hall of Famer revealed that his Dirty Mo Media company will also work with the Georgia-based restaurant.
“The shop is buzzing,” Earnhardt Jr. said. “JR Motorsports and Dirty Mo Media have the meats, and we’re excited to hit the track and the airwaves with Arby’s this year. Stay tuned. It’s gonna be unmissable.”
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JR Motorsports joked that MPH now stands for “Meats Per Hours,” and Arby’s replied with its own quip.
“This is the reason our drive thrus turn left,” Arby’s wrote on social media.
Arby’s, Earnhardt Jr. comment on partnership
DAYTONA BEACH, FL – FEBRUARY 14: Dale Earnhardt Jr. watches the action from the garage prior to practice for the NASCAR Xfinity Series United Rentals 300 on February 14, 2025 at Daytona International Speedway in Daytona Beach, FL. (Photo by Jeff Robinson/Icon Sportswire via Getty Images)Icon Sportswire/Getty Images
Earnhardt Jr. offered a more formal response to the new partnership in a JR Motorsports announcement.
“It’s an exciting opportunity to have Arby’s partner up with our companies,” Earnhardt Jr. said. “Arby’s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I’m looking forward to how we can work together to continue to grow their business.”
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The press release also shared a statement from Arby’s Chief Marketing Officer.
“We’re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media,” Jeff Baker said. “Arby’s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways – both on and off the track. Plus, Arby’s food makes everything better and can’t wait to deliver with JRM and Dale Jr. all season long.”
This story was originally published by The Spun on Dec 16, 2025, where it first appeared in the NASCAR section. Add The Spun as a Preferred Source by clicking here.
