Shop the Rapha Winter Sale and save up to 50% – Rapha is my favourite cycling brand, and as industry doom and gloom continues, it’s an opportunity to save and support a brand I love

The cycling industry downturn continues into 2026, with a steady stream of bad news reflecting the ongoing struggles of some of the best cycling brands. Just last week, we received news that Rapha was to close five of its Clubhouses across the US and the UK.

Elsewhere, it was reported that rival brand Le Col was making significant changes, with its founder and company director, Yanto Barker, leaving after 16 years. Several employees of clothing brand Endura also announced they are leaving the company amid reports that it is relocating its now-famous Scottish HQ, which is embedded in the brand’s identity, to England.

It makes for sad reading; however, it’s not all doom and gloom. These struggles mean there are significant savings on kit, so you can do your bit to support a brand you love. If Rapha is one of yours, now’s the time to show your support as the Rapha Winter Sale has massive savings of up to 50% off across the range of Men’s and Women’s clothing and accessories.

Shop the Rapha Winter Sale for yourself and save up to 50%.

As a fan of Rapha, I’ve ridden its kit for years, and with the UK in the grip of some freezing winter weather, I decided to build myself a head-to-toe winter outfit, and although it feels slightly ruthless to take advantage of these massive reductions, it’s still putting money into the coffers, and that’s better than nothing.

Below, I’ve highlighted my selections and explained why I chose them, and I’ve added a few selections from the Rapha Women’s Sale, which are extremely generous. Sizing is limited on some items, so if you have your eye on anything, grab it quickly, as the Rapha Winter Sale ends very soon.

Although these chosen Rapha deals are UK-based, Rapha US has equally appealing discounts running, with again up to 50% off, and is well worth your attention if you’re US-based.

Below, you’ll also find the best Rapha deals specific to your location from other retailers.