Former women’s college basketball player turned influencer Rachel DeMita is taking shots at the WNBA‘s media coverage.
The WNBA has been blowing up in recent years. With the additions of players like Caitlin Clark, Angel Reese, Paige Bueckers and others, the league is hitting a new level of popularity. TV ratings are up, attendance is growing and the league is currently in the middle of negotiating a new collective bargaining agreement.
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But DeMita, who has millions of followers across platforms, is not happy with the league’s media coverage. Her criticism might not be what you expect, though.
LOS ANGELES, CA – APRIL 03: Rachel Demita attends 32nd Annual Cedars-Sinai Sports Spectacular at W Los Angeles – Westwood on April 3, 2017 in Los Angeles, California. (Photo by Rich Polk/Getty Images for Sports Spectacular)
DeMita believes that the WNBA’s media is too soft on its players. The basketball influencer wants the WNBA to be covered like the NFL, NBA, etc.
She thinks it needs to change.
DeMita calls out WNBA’s coverage
DeMita sounded off on the state of the league.
“If the WNBA doesn’t have a season, people are not going to be running to go watch Unrivaled, running to go watch Project B,” DeMita said in a recent video posted to her popular YouTube channel. “We have to start living in reality. We have to start honestly reporting on women’s basketball.”
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DeMita said that these new leagues are not sustainable longterm.
“It was created so that players wouldn’t have to go and play overseas in the offseason. It wasn’t created to get this massive television viewership,” DeMita said. “The ratings for Unrivaled, the sustainability for Unrivaled, is the thing that can be questioned.”
She wants more realistic coverage.
“We have to get to a step in women’s basketball media where we’re not just literally glazing every player,” DeMita said. “We can’t just sit up there and talk about basketball, and say, ‘They’re great, they’re great, they’re great, they’re great.’ We need to be able to be realistic and honest about the reporting, because you do more harm than good when you’re constantly trying to spin a narrative.”
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Does it need to change?
This story was originally published by The Spun on Jan 12, 2026, where it first appeared in the WNBA section. Add The Spun as a Preferred Source by clicking here.
