23XI Racing revealed an expanded partnership ahead of the 2026 NASCAR season.
Xfinity will take on a bigger role after sponsoring Bubba Wallace twice last year. The telecommunications company announced that it’ll serve as Wallace’s primary partner during the upcoming Cup Series campaign, starting with an Xfinity-branded No. 23 car for next month’s Daytona 500.
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In addition, Xfinity will remain a primary partner for fellow 23XI Racing driver Tyler Reddick in certain races this season. The NASCAR team celebrated the news by posting a video narrated by Wallace.
“Xfinity has always been there for me, and in 2026 we’re ready to chase new heights together,” Wallace said. “Always fast, always reliable, and I can’t wait to make more memories this season.”
Bubba Wallace reacts to partnership
AVONDALE, ARIZONA – MARCH 08: Bubba Wallace, driver of the #23 Leidos Toyota, waits on the grid during practice for the NASCAR Cup Series Shriners Children’s 500 at Phoenix Raceway on March 08, 2025 in Avondale, Arizona. (Photo by Jonathan Bachman/Getty Images)Jonathan Bachman/Getty Images
(Jonathan Bachman/Getty Images)
Wallace also shared a statement about the bolstered Xfinity partnership through a NASCAR press release on Tuesday.
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“Having Xfinity on the car for the Daytona 500 and doing more with our team for the 2026 season is an incredible honor,” Wallace said. “What really excites me is how this partnership gives fans a front-row seat to everything we do. They’re right there for every mile of the season, celebrating the milestones, and feeling like part of the team. Xfinity’s support gives us the resources to compete at the sport’s biggest stages while keeping fans at the heart of every race.”
Steve Lauletta, president of 23XI Racing, called Xfinity an “incredible partner” that’s helped the team evolve “on and off the track.”
“Their continued support gives us the resources to jointly create unforgettable experiences for our fans while also competing at the highest level,” Lauletta said. “With Xfinity, we’re not just building an elite team, we’re building a partnership that puts fans first and helps the sport grow for everyone who loves racing.”
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Wallace finished 11th last year, snapping a win drought by emerging victorious at the Brickyard 400. The 32-year-old will seek a better showing in this year’s Daytona 500, which takes place on Feb. 15, after placing 29th last year.
This story was originally published by The Spun on Jan 20, 2026, where it first appeared in the NASCAR section. Add The Spun as a Preferred Source by clicking here.
