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Julian Alaphilippe has already experienced the embarrassment of celebrating a win that wasn’t his. He had hoped he would never do the same thing again.
Yet on stage 15 of the 2025 Tour de France, the Frenchman evoked memories of the 2020 Liège-Bastogne-Liège when he thought he had pipped Primož Roglič in a sprint to the victory. A photofinish subsequently showed that Roglič was the actual winner.
The CEO of Tudor, Raphael Meyer, said that Alaphilippe “had a lot of pain when he crashed”, making his third-placed finish even more impressive. “It was an incredible, incredible performance,” Meyer said.
