We’re excited to announce our new partnership with Zenni Optical, the leading online eyewear retailer. With the new partnership, Zenni Optical will support Chess.com’s most prestigious events, including the Speed Chess Championship (SCC), Champions Chess Tour (CCT), and the full Chess.com qualification cycle to the next Esports World Cup (EWC), bringing the worlds of strategic thinking and visual clarity into sharper focus.
United by shared values of precision, performance, and personal expression, Chess.com and Zenni aim to spotlight the importance of eye health and high-level play, particularly in digital-first environments where players spend extended time in front of screens.
Take a look – https://t.co/EufIHvcIFK is partnering up with @zennioptical!
Keep your eyes peeled for fun content, giveaways, and more coming soon! 😎 pic.twitter.com/J8mrVR1q3r
— Chess.com (@chesscom) August 6, 2025
IM Danny Rensch, Chief Chess Officer of Chess.com, shares that, “Chess has always been about clarity, focus, and seeing the next move, values that align perfectly with Zenni’s mission to make eye care more accessible and affordable for everyone. We welcome them to the Chess world with open arms, and can’t wait to bring this vision to life across some of the biggest events in chess.”
Zenni’s support will be visible across Chess.com broadcasts and platforms starting August 2025, with new co-branded content and event integrations launching throughout the SCC and CCT seasons.
Together, Zenni and Chess.com will champion education around screen-related eye strain and vision wellness, while promoting their shared mission of making both chess and eye care more accessible to all.
“The partnership with Chess.com offers an exciting opportunity to highlight the important link between eye health and mental focus,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical. “Chess challenges our minds and our eyes, and together with Chess.com, we’re excited to support players at every level in seeing the board more clearly, both literally and strategically.
