Home Cycling Alpha, Max Blower, Regal and Rolls, in this weeks serving of rich tech soup

Alpha, Max Blower, Regal and Rolls, in this weeks serving of rich tech soup

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Reading Tom Davidson’s excellent piece on why you don’t need £800 worth of gadgets to ride a bike, I found myself nodding in agreement. Cycling should be accessible to all. Too often we’re being marketed items that we really don’t need but are made to feel like they are somehow essential pieces of kit.

But there is a flip side to this coin. Many hobbies involve a few gadgets and the more said hobby becomes an obsession, the greater collection of gubbins we seem to accrue. Golf. Fly Fishing. Hiking. You name it. All entice us to buy more than we need, but we do so in pursuit of improvement but also, quite often I’d suggest, just for the sheer heck of it.

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