This collaboration showcases Adidas’ continued leadership and innovation in collegiate athletics—giving every Alabama State student-athlete the opportunity to create and share their personal brand through officially licensed adidas merchandise. Along with Adidas NIL locker rooms, Hornet fans will be able to purchase general fan gear and sport-specific gear for every sport at ASU.
Through the Adidas NIL Locker Room platform, each student-athlete can opt in with Athletic Solutions to receive a personalized online storefront featuring custom Adidas sideline and fan gear. Fans can directly purchase these items, with a portion of each sale benefiting the athlete.
Tom Feiden, President & CEO of Athletic Solutions said, “Partnering with Alabama State to bring the adidas NIL Locker Rooms to life celebrates every athlete’s individuality and passion while strengthening one of the most storied programs in HBCU athletics.”
This initiative reinforces Adidas’ commitment to supporting student-athletes across all levels of competition, empowering them with the tools and visibility to succeed both on and off the field.
Dr. Jason Cable, Vice President and Director of Athletics said, “It is imperative that we continue to create meaningful ways to generate revenue for our department and NIL opportunities for our student –athletes, that is why we are excited to provide our student athletes with their own Adidas NIL Locker Room, powered by Athletic Solutions.
Athletic Solutions goes far beyond premier apparel and accessories —it serves as a comprehensive revenue-building platform for both our Department of Athletics and our student-athletes.
Through this enhanced NIL ecosystem, student-athletes gain powerful tools to grow their personal brands, expand their earning potential, and actively engage in the evolving NIL marketplace.
The customized storefront creates a direct channel for alumni, fans, friends, and supporters of Bama State to reinvest in the success of our programs.
By purchasing officially licensed gear connected to the student-athlete or team of their choice, supporters help drive meaningful NIL revenue while also strengthening the financial foundation of Bama State Athletics.”
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, partnering with colleges, universities, and brands like Adidas to bring NIL Locker Rooms to life. Their platform simplifies NIL activation, enabling student-athletes to generate revenue and grow their brand in today’s evolving collegiate athletics environment.
Check out the site: https://bamastate.athsolutions.shop/
