So as well all know now, the Atlanta Braves “are well on [their] way towards launching a new era in Braves broadcasting.” That quote came directly from the team itself via a publicly released statement but there have also been rumors that the Braves wouldn’t be the only team on this particular network. The Atlanta Hawks of the NBA were rumored to be a partner before and now we’re learning that they wouldn’t be the only partner, either.
According to a report from Tom Friend of the Sports Business Journal, the Braves have been in talks with multiple cable distributors and Multichannel Video Programming Distributors (MVPDs for short) when it comes to distribution deals and reportedly the Memphis Grizzlies of the NBA and the Nashville Predators of the NHL may be looped in on this as well.
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Here’s a quote from the article:
The sources indicated the Braves are in talks on distribution deals with Comcast, Charter and DirecTV and possibly with virtual MVPDs such as YouTube TV and Hulu. IN the near term, the team is partnering with Gray Media to broadcast 15 spring training games across 26 Southern markets, including Atlanta’s Peachtree TV, but is ideating an altogether different blueprint for the regular season.
The Braves, with or withut the other three teams, intend to launch their network in time for the regular season, the sources said, and have already begun hiring sales personnel.
So the quote here aligns with what the Braves have been saying all the way at the top of this article: That they are prepared to launch this network in time for the actual games that count. It was also interesting to note that none of these other teams are guaranteed to join up with the Braves on this venture — the article noted that the Hawks and Grizzlies are being encouraged by the NBA to wait for that league to start its own “centralized streaming RSN” in the next couple of seasons and the CMO of the Predators Bill Wickett reportedly said that they haven’t spoken to the Braves about this venture, either.
With that being said, the one thing that ties all of these teams together is that they will all need to figure out their TV situation sooner rather than later since all four of these teams either used to or currently call FanDuel Sports South their TV home. That connection alone would’ve been enough to justify these teams linking up together for a network and then also Tom Friend mentioned that the owner of the Predators does have experience working with Liberty Media.
So the big news here is that the Braves aren’t trying to have this be a Braves-only network but they also seem to be fully ready to have that be the case if it comes down to it. There are still more questions than answers at this point but it does seem like we’re starting to get an idea of how the Braves want this to work out going forward. We’ll see what happens.
