A growing trend in the world of sports is for well-known sports organizations to promote sports in various ways, but mostly through the internet. Recently, TikTok has stood out as one of the main internet platforms that attracts the most attention from young people, and without young people it is difficult to expect your sport to be as popular both now and in the future.
Coco Gauff, a 20-year-old American, is aware of how important it is for tennis organizations to work in this field. As a relatively young tennis player, she is aware of the direction the world is going and how important it is to use the potential of TikTok and other social media with the goal of promoting tennis.
"I don't think that tennis is doing enough to benefit from that (pop culture) considering I've gotten the lucky chance to meet so many celebrities over because of tennis and how many are like actively like really into it, know everything like a couple of people I've met doing book clubs on the sport and everything, people you wouldn't expect and I mean me personally as being like a Gen Z like I definitely think the TikTok audience can be reached a lot more."- she said, as quoted by Sportskeeda.
Coco Gauff on tennis organizations
While it is important to note that tennis players play an important role, given that they can be great promoters of the sport, Gauff still points out that tennis organizations should get involved just as much, taking advantage of the opportunity that has been presented to them.
This has been talked about for a long time, and it seems that the umbrella tennis organizations will analyze the market really well, aware of how much other sports are doing in that field and how much serious competition they represent.
Most sports are experiencing a decline in viewership.
Younger generations have less and less interest in sports and are less and less involved in it.
Words from such a well-known tennis player could change the views of important figures in this sport.
