UFC President Dana White drew attention from NASCAR fans at UFC 322 when he showed up to fighter face-off event at Madison Square Garden wearing a Kaulig Racing / Ram Trucks T-shirt. The moment didn’t go unnoticed, especially with Ram set to return to the NASCAR Craftsman Truck Series in 2026.
White has dipped his toes into NASCAR before. His Howler Head bourbon brand sponsored Ross Chastain’s №1 Chevrolet in 2022, a partnership that included a custom Clash paint scheme and a display car at UFC headquarters.
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But his latest Kaulig Racing nod is more than just a casual connection. NASCAR reporter Adam Stern notes that White is expected to be involved in the new Stellantis-backed NASCAR program, making his UFC 322 appearance even more intentional.
The Dana White-NASCAR rumors started months ago
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White’s NASCAR presence aligns with rumors from earlier this year that Ram was planning a reality-style driver tryout show to build its 2026 Truck Series lineup. Back in July, reports said Ram wanted to create a modern take on Roush Racing: Driver X, using a TV show to find new talent.
White, who helped make The Ultimate Fighter a pipeline for UFC stars, told Sports Business Journal that joining Ram on such a project was “very possible.” No updates have been released since, but White’s Kaulig/Ram tee adds credibility to the idea the project is still in the works.
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Since those early rumors, Ram has finalized one big piece of its NASCAR plan: Kaulig Racing will be the anchor team for its Truck Series return. The team is building a five-truck operation and is the only NASCAR team aligned with two manufacturers -Chevrolet in Cup and Ram in Truck. Kaulig also paused its Xfinity Series program to free up resources for both efforts.
White’s visibility now fits into that timeline. His background and Ram’s aggressive approach to its return, makes him the perfect guy for a promotional partnership.
Also Read:: 4 Drivers Rumored for Ram’s 2026 NASCAR Kaulig Truck Series
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