Home Cycling ‘Faster than a Specialized Tarmac SL8’ – Cinelli gets serious with two scoops of aero, a steel bike for the ages and a virtual version for the indoor dreamers

‘Faster than a Specialized Tarmac SL8’ – Cinelli gets serious with two scoops of aero, a steel bike for the ages and a virtual version for the indoor dreamers

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You wait for a story for years, and then three come at once. It’s fair to say that Cinelli has been somewhat quiet in recent years. A couple of controversial marketing decisions and the unrelated departure of key figures, including the brand’s founder, Antonio Colombo, have left Cinelli and Columbus – two of Italy’s most revered and historically significant cycling brands –in the hands of Texan investors.

However, with new investors come fresh ideas and, importantly, new funding. This influx of confidence is evident in the fact that we haven’t seen a ground-up bike design from the brand in quite some time, let alone two new designs at once. To underline its expertise and new direction, Cinelli has chosen to launch a new aero carbon platform, a modern steel bike, and a third, virtual bike, that exists only in the metaverse, whatever that means.

(Image credit: Cinelli)

If that trio of launches doesn’t suggest that the brand is heading in an exciting new direction, I don’t know what does. Some may argue that each bike deserves its own moment in the spotlight, particularly if they stand out, and I would agree. When multiple new models are introduced simultaneously, it can be challenging to sift through the marketing materials to find the actual story. In this case, however, a newfound confidence and a clear marker of their new direction is the real story.

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