Glossier and the WNBA have teamed up for limited-edition merch collection originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
The deals keep on comin’ for the W.
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In case you haven’t heard, Glossier, the brand that celebrates beauty in real life, has officially teamed up with the WNBA for its first-ever co-branded merch launch with a cozy, collectible hoodie. A cozy grey collectible that features both logos, a commemorative G-patch, and Glossier’s iconic You Look Good mantra across the back, this latest collaboration expands on Glossier’s strong partnership with the WNBA, which has steadily grown over the years since 2020.
As the WNBA’s first beauty partner, Glossier has since implemented the following as part of its marketing initiatives. This includes crafted campaigns starring key WNBA players, such as Glossier’s Stretch Complexion launch in 2023, which supports the idea that sports and beauty aren’t mutually exclusive.
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There’s also the incorporation of courtside signage and content creation, gifting Glossier favorites to players and hosting influencers at games.
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