Home US SportsNHL Hit show โ€˜Heated Rivalryโ€™ became a TV phenomenon. Can it change hockey culture?

Hit show โ€˜Heated Rivalryโ€™ became a TV phenomenon. Can it change hockey culture?

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When Harrison Browne landed a minor role in the Canadian TV show โ€œHeated Rivalry,โ€ he was excited to take part in a project that would get people talking. A show about gay hockey players, โ€œHeated Rivalryโ€ tackles a complex topic in the fabric of male hockey culture, which, as Browne sees it, is due for a โ€œreckoning.โ€

But even Browne, now working as an actor after being the first pro hockey player to come out as transgender, couldnโ€™t fathom how popular the show would become.

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โ€œI donโ€™t think anybody expected this,โ€ Browne told The Athletic. โ€œItโ€™s a pop culture phenomenon right now.โ€

โ€œHeated Rivalry,โ€ shown on HBO Max and Canadian television streaming platform Crave, follows two fictional male hockey players, Japanese-Canadian Shane Hollander (played by Hudson Williams) and Russian Ilya Rozanov (played by Connor Storrie), who develop a secret romance while fostering a public rivalry throughout their hockey careers. Browne has a cameo appearance in the fourth episode as Rozanovโ€™s teammate. In real life, Browne underwent a medical transition after playing three seasons in the National Womenโ€™s Hockey League.

Little by little, the show has entered mainstream hockey culture. It raises questions and criticisms about the sportโ€™s failures when it comes to the inclusion of the LGBTQ+ community. But could the rising popularity of โ€œHeated Rivalryโ€ lead to a change in male hockey culture? It has at least opened the door for conversations to be had.

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Montrealer Jacob Tierney, a writer and director known for his work on the popular Canadian program โ€œLetterkennyโ€ and its spinoff series โ€œShoresy,โ€ adapted the first two books for the television series. Thereโ€™s limited hockey action in the show, which focuses more on the relationship, banter and love-making between its main characters.

โ€œThis show is for the girls, the gays and theys,โ€ former pro hockey goalie and LGBTQ+ advocate Brock McGillis said.

โ€œHeated Rivalryโ€ is now Craveโ€™s most successful original debut series of all time, and it has already been renewed for a second season. Fans clamored for Emmy consideration, but the program is ineligible because it is fully financed in Canada. (Crave is owned by Canadian telecommunications conglomerate Bell Canada.) Two of the seriesโ€™ episodes are ranked among IMDbโ€™s highest-rated television episodes of all time, surpassing installments from shows such as โ€œGame of Thrones,โ€ โ€œBetter Call Saulโ€ and โ€œThe Mandalorian,โ€ among others. Mega pop star Miley Cyrus wants to make music for the showโ€™s next season.

Although current NHL players have been quiet about the show, the Boston Bruins referenced the show in a social media post during a game against the Montreal Canadiens โ€” the main characters play for fictional Boston- and Montreal-based teams in the show. The Canadiens played a trailer for the show during the intermission of their Pride Night game in early December.

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Fans are wearing shirts referencing the show at NHL games. And in an interview with the Hollywood Reporter published late last month, an NHL representative called the show โ€œthe most unique driver for creating new fans.โ€

Actor Franรงois Arnaud, who plays Scott Hunter, a veteran hockey player at the end of his career who pursues a relationship with a male barista, was interviewed by RDS during an intermission of the Canadiens Pride Night game.

โ€œIf you asked me what the demographic was going to be for this show, I wasnโ€™t even sure,โ€ said Arnaud, who spoke to Variety on the red carpet of this yearโ€™s Critics Choice Awards. โ€œI was like, definitely people like women who love the books. Maybe LGBT people. But the fact that hockey players are watching the show? The fact that the failing NHL is using us to bring people in?

โ€œI just hope that it brings on actual change in the league and that it has a real influence on how they treat their own players and the possibility of that. Because itโ€™s not, historically, the most open association.โ€

Despite the limited on-ice hockey scenes, the sport is clearly the showโ€™s backdrop. It showcases dressing room dynamics among players, the pressures of being a professional hockey player, and elements of their high-profile lifestyles, all as multiple characters navigate same-sex relationships and the sportโ€™s complicated history with their acceptance โ€” mirroring elements of real life.

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The NHL banned Pride Night jerseys and rainbow-colored tape in October 2023, months after some players opted out of their teamโ€™s Pride Night festivities. After then-Arizona Coyotes defenseman Travis Dermott defied the ban by covering his stick in rainbow tape during a game, the NHL reversed its tape ban. But special jerseys still canโ€™t be worn in commemoration of specialty nights, including Pride Night.

There have never been any openly gay players in the NHL. Bakersfield Condors defenseman Luke Prokop, who came out as gay in July 2021, was under contract with the NHLโ€™s Nashville Predators until 2024-25.

The Edmonton native said his experiences with every pro hockey team heโ€™s played with have been โ€œpositive,โ€ with teams being โ€œaccommodatingโ€ and โ€œwelcomingโ€ at every turn. But Prokop is mindful of when to use his platform and status to call out homophobia, while hoping players and teams can see him for the hockey player he is without ruffling โ€œtoo many feathers.โ€

โ€œI want to make sure Iโ€™m doing everything in my power to make sure that I get, hopefully, an opportunity to get in the NHL one day,โ€ Prokop said. โ€œWith hockey and the LGBTQ community, itโ€™s tricky. You donโ€™t want to do too much to draw attention to it, where some teams might say, โ€˜Oh, we view that as a distraction. So, we donโ€™t want them on our team.โ€™ Thereโ€™s been instances where thatโ€™s come up.โ€

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What doesnโ€™t help players such as Prokop is hockeyโ€™s conservative nature, which restricts individuality in the name of conformity. McGillis regularly speaks to high school students across Canada about how to make hockey environments more inclusive spaces.

โ€œThey canโ€™t even share things about themselves that they like or donโ€™t like without fear of being completely ripped apart and chirped by their teammates,โ€ McGillis said. โ€œSo, if the straight, White bro who is assumed to make up 90 to 95 percent of the demo has to adhere to these extreme norms, what hope is there for a queer person?โ€

Ironically, the sportโ€™s culture of sameness could help NHL teams when it comes to accommodating openly gay teammates if it ever happens, said McGillis.

โ€œI think the insularity of the culture leads to this notion of family, more so than probably ever for any other sport,โ€ McGillis said. โ€œAnd that family aspect is: Youโ€™re going to fight for your family. And once somebody is embedded in that family, theyโ€™re not going to be pushed out.โ€

Itโ€™s not as if players in the NHL have never expressed support before for LGBTQ+ issues, or for people in the sport.

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NHL player agent Bayne Pettinger came out in 2020 and was immediately greeted by warm texts of support from two NHL superstars: Connor McDavid and Sidney Crosby. McDavid said it was โ€œdisappointingโ€ to see the NHL ban Pride Night-themed jerseys and tape and had no problem donning a jersey or rocking Pride tape on his stick blade. Organizations such as โ€œYou Can Play,โ€ co-founded by former NHL executive Brian Burke following the death of his son, Brendan, who came out as gay, have also worked to end homophobia in sports.

However, the NHL still isnโ€™t considered a particularly friendly space for the LGBTQ+ community, unlike the Professional Womenโ€™s Hockey League, which features many LGBTQ+ players and fans.

โ€œWhether youโ€™re lesbian, bisexual, transgender, non-binary,โ€ Browne said. โ€œWeโ€™re seeing those (people) within those spaces. So, I think it allows people to feel more safe to express themselves and know that theyโ€™re not going to be excluded.

โ€œI think that a show like โ€˜Heated Rivalryโ€™ is really putting into question masculinity, and toxic masculinity is quite pervasive in hockey,โ€ Browne said. โ€œI think itโ€™s just creating new avenues for visibility of somebody that you might not think stereotypically represents that community. And just knowing that somebody in the locker room can identify a certain way โ€ฆ I just think it sends a different message on what masculinity can be.โ€

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The showโ€™s popularity has presented the NHL with an opportunity to attract new fans, which the league itself has recognized. The onus is now on the NHL to retain them.

โ€œBecause if they donโ€™t feel welcomed and safe,โ€ McGillis said, โ€œwhy would they stay?โ€

This article originally appeared in The Athletic.

NHL, Sports Business, Culture, Women’s Hockey

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