As another college football season winds to a close, it’s difficult to imagine that the game could be a bigger mess. Not even Congress could’ve conceived of a plan that would produce the anything-goes state of affairs.
Everyone knows this. Everyone from fans to coaches to journalists talk about it and complain about it. Its flaws and excesses are obvious, and some of college football’s smartest have offered sensible ways to fix it. It’s not that difficult.
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But no one is doing anything about it. And the reason no one is doing anything about it is simple: The people in charge are the people who are making money and they have ZERO incentive to change anything.
They have the money and the revenues to continue the status quo. Who’s in charge, you ask? Not the NCAA, that’s for sure. There is no central government to oversee the overall good of sports; the NCAA ceded control of football to the SEC and the Big Ten and ESPN a long time ago. They are the de facto commissioners of college football, their very own cash cow.
“We’ve created a mess. Point blank,” Arizona State coach Kenny Dillingham said last month. “The whole industry is a mess. The only thing that’s not a mess is the dollar signs. Those are still pointing up. The dollar signs, the business of it, that’s skyrocketing. Everything else is a mess. That’s just being transparent and honest.”
“It’s broken; college football is broken,” says Scott Frost, the Central Florida football coach. “Everyone would agree if they were honest.”
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“College football is messed up,” former coach Nick Saban said on “The Pat McAfee Show” last month. “The playoffs have created tremendous interest in college football. … There’s more interest than ever, higher TV ratings and all that. But the underbelly underneath, that is not really good. It’s not really good for the development of players. It’s not really good for all the sports that we try to sponsor in college. …
“We’ve got to decide (if) we want to be a professional developmental league, or are we really going to have college athletes who go get an education and develop value for their future as they’re playing and making money?”
Every aspect of college football is messed up. NIL. The transfer portal. The scheduling. The uneven playing field. The lack of central leadership. Disruptive and frequent conference realignment. The constant player turnover. The playoff selection process. The length of the season. The bowl system.
The biggest problem is the combined effect of the transfer portal and NIL. The transfer portal enables players to transfer at will — it has created annual free agency for all — and NIL money has been used as the carrot to lure players into the portal and to other schools. Rosters are turned upside down every season. Players have more freedom than professional and high school players.
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So far, more than 4,000 players have entered the portal, which opened Jan. 2 and closes Jan. 16. That’s about one-third of all DI scholarship players. That’s more than double the total number of players in the NFL.
In 2025, The Athletic examined the top 50 prospects at every position in the Class of 2021, which was the first to begin their careers with the ability to transfer and play immediately. In all, The Athletic followed the collegiate careers of 600 prospects. Result: 60.3% of the players transferred at least once, and one-third of that group transferred multiple times. College football allows annual free agency.
“I don’t think that’s really good for college football,” then-Ole Miss coach Lane Kiffin told ESPN in 2023. “These massive overhauls of rosters every year really is not in the best interest of college football.”
(For the moment, let’s ignore the abject hypocrisy of a coach who abandoned his playoff-bound Ole Miss team to take the head coaching job at LSU.)
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Players are chasing the NIL money. They (or their agents) are telling their current coaches, “Pay me or else.” They sell themselves off to the highest bidder. Boosters, rival coaches and agents encourage it. They are poaching players from other schools, offering endorsements, appearance fees and cash as a lure.
It’s the holiday shopping season for coaches, and it’s expensive. CBS posted a position-by-position price list for players on sale in the portal. The average price of a quarterback is $1.5 million to $2.5 million. An elite quarterback goes for $3.5 million. A running back averages $400,000 to $700,000. An offensive tackle: $500,000 to $1 million. A safety is on the low end of the hire-for-pay scale, $350,000 to $500,000.
It’s an easy fix. Limit players to one entry into the transfer portal, period. And/or make them sign contracts with a school, like the professionals they are. Let’s end the charade that this is anything but a professional football league and require contracts and a salary cap.
When a school makes a financial commitment to a player, he should make a commitment to the school. Big schools have turned Group of Five and FCS schools into farm clubs. These schools invest a year or two in developing a player, and then when he’s a finished product, the big schools swoop in and take him.
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All that money and time is wasted. James Madison, which won one of the 12 spots in the College Football Playoff, has reportedly lost 11 starters to the transfer portal. At the very least, a school should be able to protect 80 players, and if one of them wants to transfer, he must sit out a year.
“I think (players) should make money, but there should be some restrictions on how they go about doing it,” says Saban. “And the movement is as big an issue, to me, a bigger issue than even the money. I mean, everybody being able to transfer all the time … that’s not a good thing.”
The lawless landscape has fomented other problems. Tampering is probably much more rampant than anyone realizes. Last spring, Colorado self-reported 11 tampering violations, which consisted of interactions with players from other schools who had not entered the portal.
The portal is bad enough, but now coaches are ignoring an NCAA bylaw that requires that players must actually enter the portal before they can have contact with another school. The irony is that Colorado coach Deion Sanders had accused Virginia’s coaching staff of tampering with Colorado players.
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Florida State accused Oregon of tampering with running back Rodney Hill before he entered the transfer portal, while the player was practicing for the Orange Bowl. He eventually transferred to Miami.
Jeff Traylor, the head coach at Texas-San Antonio, says a school used an NIL offer to lure two of his players to leave his team before they were in the portal.
Agents also play a huge, underrated role in college football by facilitating, if not urging, transfers. NIL agent Noah Reisenfeld once claimed that “pretty much every NIL agency charges 20%” compared to the NFL/NBA standard of 3-5%.
They have every incentive to encourage players to leave for another school, annually.
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Rodney Hill blames a bad agent for his much-traveled career. He says his agent pretended to be Hill and texted various schools attempting to get more money. When Florida State learned of these texts, Hill was shown the door. Hill went to Florida A&M, then decommitted after a coaching change, then committed to Miami, decommitted again, returned to Florida A&M, then entered the transfer portal again and landed at Arkansas.
“I wasn’t trying to leave (Florida State),” Hill told ESPN. “I didn’t want to leave, so I just had to, and the portal was closing up.”
He was fortunate, in a way. It has been widely reported that a high percentage of players in the transfer portal (40%, according to some reports) never find another school.
No matter how you cut it, college football is a mess for everyone except for a few very elite schools and players.
Mississippi head coach Lane Kiffin, left, cheers on wide receiver Miles Battle (6) as he runs along the sideline during the second half of an NCAA college football game against LSU in Oxford, Miss., Saturday, Oct. 23, 2021. The Rebels will be playing the CFP semifinals later this week, but Kiffin won’t be coaching them on account he took a job with LSU after the regular season ended. | Rogelio V. Solis, Associated Press
