Five days from the start of the Tour de France Femmes avec Zwift, the title sponsor has released a new report outlining the impact of the race since its modern revival.
From participation and public perception to pay equity and global visibility, the Women’s Cycling Report offers an in-depth look at how far the sport has come in just four years.
The 2022 Tour de France Femmes avec Zwift was the first official Tour de France for women in 33 years, and already, it’s almost impossible to imagine a world where women don’t vie for the iconic Maillot Jaune.
Making a living as a pro cyclist
Deep field, fierce competition
Fans and visibility
Commercial Interest
While Zwift calls itself women’s cycling’s “biggest fans,” their investment isn’t purely passion-based either. Its return on investment is measured in brand value, visibility and affinity. That, and decreasing its own gender gap on the platform. The company reported that women now make up 23% of new subscribers on the Zwift platform, compared to just 18% in 2022.
