DAYTONA BEACH, Fla. — The message “#BeLikeBiff” is prominently displayed on the side of the No. 60 KohR Motorsports Ford Mustang GT4 at Daytona International Speedway for the 2026 IMSA Roar Before the Rolex 24, a tribute to the late NASCAR champion Greg Biffle and intended to celebrate the popular driver’s good work away from the track as much as his plentiful success on it.
Biffle along with his wife Cristina, son Ryder, daughter Emma, as well as longtime friend Craig Wadsworth and father-son Dennis and Jack Dutton, perished in an airplane accident outside Charlotte, North Carolina on Dec. 18. On Friday, the same day cars first took hot laps on the Daytona International Speedway road course in preparation for IMSA’s Rolex 24 season-opener, a public memorial was held to pay respect to them all in Charlotte.
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The KohR team, which will compete in next Friday’s IMSA Michelin Pilot Challenge race, felt a special calling to honor those lost. Its Ford Mustang already carried the No. 60 and is sponsored by the iconic Roush Industries.
In 2002, Biffle drove a No. 60 Roush Racing Ford to the 2002 NASCAR O’Reilly Auto Parts Series championship. But this serendipitous connection between Biffle and the KohR team goes much deeper than Biffle’s celebrated career on track.
“It’s not necessarily a motorsports thing, it’s what Greg meant to people away from the track,” said KohR’s Director of Marketing and Public Relations J.C. Waidler, who had never met Biffle but certainly knows the impact the late driver had outside the sport.
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For three decades, Waidler has been volunteering with the Angel Flight organization, which also worked with Biffle in getting needed supplies to Western North Carolina following the 2024 Hurricane Helene. Biffle’s selfless and enduring work to help the area rebuild from the hurricane’s devastating damage defined him well beyond the celebrity his success garnered in the sport. And this sports car team wanted to honor that.
“A lot of people who don’t even follow NASCAR know Greg and Cristine Biffle for what they did during the hurricane,” Waidler said.
The KohR team’s founder and champion driver, Dean Martin, is a former Ford engineer who worked for Roush and met Biffle early in his career.
“When I first moved to Michigan, I started working at Roush, so all the Roush drivers mean something to me,” Martin said. “And it’s not even so much what Greg did in racing is why we’re doing this. It’s more his humanitarian efforts and mostly what all he did that a lot of people don’t even realize he’s done.
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Martin said he’s been amazed at the support the team has received from both the IMSA paddock and fans, but also from people he never anticipated.
“It just took off — I saw a Ford website in India that posted about it,” Martin said.
And in the spirit of giving back that so embodied Biffle, the team has made a limited number of T-shirts commemorating the car and is selling them with 100% of the proceeds being donated to the Lake Norman Animal Hospital, one of Biffle’s favorite charities.
“It’s just about admiration for him and what he’s done outside of racing,” Martin said. “That’s what it’s really about. It’s not so much about the podiums you’ve got or how many wins you’ve got, it’s really about whether you’re a good person or not.”
A look at the Kohr Motorsports Ford.
