Coming into the season, the Boston Celtics weren’t taken nearly as seriously as in recent years. The team was dismissed early and so, too, were Jaylen Brown’s chances of mounting a legitimate MVP case.
Brown, the lone man in the driver’s seat with Jayson Tatum sidelined, has reshaped not only how he’s perceived but also how his teammates are seen. Boston’s surge from being counted out after its offseason yard sale, combined with Brown’s growth, has put the entire league on notice. Even four-time NBA MVP LeBron James joined the Brown-for-MVP conversation, offering his support following Boston’s 111-89 win over his Lakers on Sunday night.
“He’s playing great basketball,” James told reporters, per CLNS Media.
What Brown has done soars far beyond the usual feel-good Cinderella run. He hasn’t just been dominant; he’s been efficient. The front office moved on from established veterans like Jrue Holiday, Kristaps Porziņģis, and Al Horford, turning instead to less expensive and less experienced contributors such as Neemias Queta, Luka Garza, Baylor Scheierman, Jordan Walsh, and rookie Hugo González, with no intention of tanking. Instead, they recalibrated to build a system that allows everyone to shine and contribute. And at the forefront of what has become a well-oiled machine, designed by Joe Mazzulla, has been Brown himself.
“This whole MVP thing, I don’t understand why his name is not getting talked about as well,” James told reporters. “Like, nobody gave him a shot to start the season, and he’s averaging what, 30 (points)? It’s a popularity contest sometimes.”
James continued: “I don’t know the criteria for the MVP anymore. I kind of stopped giving a damn about it a long time ago. I got my own personal issues about it.”
Brown is competing against Cade Cunningham and Shai Gilgeous-Alexander, the leaders of the Eastern and Western Conference’s top seeds, along with Nikola Jokić, a perennial MVP candidate and three-time winner, and Victor Wembanyama, who is in the midst of a breakout season of his own. There is a legitimate case to be made for each, but at the very least, no MVP discussion should exist without Brown’s name mentioned. By any reasonable measure, he is as qualified as the league’s current frontrunners and, in some cases, more qualified than several players routinely mentioned in the conversation.
It hasn’t been as simple as Tatum’s touches being absorbed by Brown, thus inflating his scoring figures and nudging him into MVP consideration. It’s been far more than that. Brown has embraced a leadership role, even when it lacks glamor. He has invested not only in his own growth but in that of his teammates as well, a commitment that shows up in his playmaking. On Sunday night, against the Lakers, Brown tallied seven assists, and it did nothing to diminish his 32-point performance.
The constant pursuit of elevating both himself and the Celtics collectively has made this season’s version of Brown markedly different from what we’re used to seeing.
“He’s the kind of guy who relishes in getting 1% better, whatever that looks like,” Mazzulla told reporters, per CLNS Media. “He just cares about winning. At the end of the day, he wants to win. He’s smart. He knows the game, knows the league, knows what wins, knows what doesn’t win. He knows the strengths and weaknesses of our team, and if you look at last game, he gets a triple-double. Tonight, he picked and chose his spots.”
Brown spent the night finding different ways to score, attacking whoever the Lakers put in front of him. He played with a relentless motor, knocking down difficult shots one after another while flashing his stepback so frequently it became a daunting task to defend him.
It’s one thing to scroll through social media and find validation from fans. It’s another to wind down after a blowout win while a future first-ballot Hall of Famer sings your praises from the opposite locker room, and Brown understands that fully.
“It’s an honor for LeBron, who’s arguably the best player to ever play the game, giving me some high praise,” Brown told reporters, per CLNS Media. “I’m just grateful. I wake up every morning grateful, humbled, in the position I’m able to be in and put my best foot forward every single day.”
Hearing what James said brought back memories of Brown’s debut, as he shared. He couldn’t help but smile while thinking back on what James told him a decade ago, and how far he’s come since then as a household star, now with a championship, a $286 million max contract, and an NBA Finals MVP to his name.
“My first start was against the Cleveland Cavaliers, and after the game, he came up to me and told me, ‘You’re going to be an All-Star one day. You’re going to be a great player.’ He also said, ‘You’re playing for a great coach,’” Brown recalled of his rookie days under Brad Stevens.
“That was my first start in the NBA. I had a good game back in 2016. So we talked about that at the All-Star Game (this year) — ‘Remember that, 10 years ago?’ And he smiled and said, ‘Of course. I’m not surprised at anything you’re doing right now. So just keep proving people wrong, keep doing what you gotta do, and keep leading your team, and people will take notice.’”
Brown still remembers the reception that greeted him on Draft Night, when a mix of boos and cheers echoed through TD Garden during the team’s draft party. Then-majority owner Wyc Grousbeck addressed the decision, only to be met with even louder expressions of disappointment from those in attendance. For better or worse, Brown has held tightly to those moments, the ones that have shaped him both as an athlete and as a person.
Those experiences have molded him, helped him overcome his lows, and prepared him for his highs. Now, they’ve carried him into the most challenging season of his career, and so far, it has gone nearly perfectly. The Celtics sit at 37-19, winners of eight of their last 10 games. Regardless of the odds or the shifting MVP discourse, Brown isn’t changing a thing.
“We still got 26 games left, so just come with the same mentality I’ve had from Day 1,” Brown told reporters. “Don’t let the praise, the warmth, or the criticism make or break you. Just come out and be Jaylen Brown, who I am. I feel like I’m the best two-way player in the world; I play both ends of the court night to night. I’m available, which is hard to do. I’m a leader; I help lead my team, empower my team to come out confidently — stuff that doesn’t always show up on the analytics. And I’m a winner. I come out and try to win every single time.”
