Tim Welch says the UFC is looking to make its product as fan-friendly as possible.
This year begins a new era of the UFC, as the promotion begins a long broadcast partnership with Paramount. This partnership begins on Jan. 24 with UFC 324, which will feature a pivotal bantamweight matchup between former champion Sean OβMalley and rising contender Song Yadong. Itβs the kind of all-action matchup that the UFC seems to be prioritizing lately, and OβMalleyβs coach, Tim Welch, says thatβs not a coincidence: heβs heard that the promotion is actively trying to move towards a more fan-friendly style of fighting.
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βI donβt know if they are or not, but rumor has it the UFC is kind of trying to get away from people who just pin people, who just try to stall out,β Welch told Home of Fight. βGrapplers who are going to pin you in half guard for the whole fight. I think theyβre trying to get away from that, which is smart. They probably should. Itβs a sport people are going to want to watch.β
This is not just a UFC trend. Over the past several years, the unified rules of MMA of moved towards more damage-based scoring criteria in an effort to curb βlay-and-prayβ and keep the sport entertaining.
Fortunately, that should not be an issue between OβMalley and Song, two of the most exciting bantamweights in the UFC. OβMalley and his team have some familiarity with Song, who lost to his teammate Kyler Phillips in 2021. But since then, Song has gone 6-2 and is coming off a win over former champion Henry Cejudo, proving himself as one of the best in the world, which has Welch pumped for the matchup.
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βSong Yadong, top five β I think heβs ranked No. 5 β he is an animal,β Welch said. βAnybody in the top 10, top five especially, theyβre literally the best fighters on the planet Earth. So, any fight from here on out is going to be one of the best in the world.
βPretty excited for this one. We know Song Yadong is going to come out and try to wrestle us and try to pin us against the fence, and weβre planning for that. But it would be sweet if he wanted to stand up and make a really exciting fight for the fans. That would be sweet, too. β¦
βSong Yadong is such an animal. He trains at a great gym, heβs such an explosive athlete, heβs good on the ground, heβs an explosive wrestler, he knocks people out. He fights the best people in the world, and the best people in the world donβt finish him. So, weβve got our hands full Jan. 24.β
OβMalley is also excited for the fight, saying this week that he believes a win over Song could earn him a title shot against new champion Petr Yan. But first he has to beat Song, and Welch knows thatβs going to be a tough test.
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βWeβre planning for a 15-minute, brutal war,β Welch said. βHeβs similar to Chito. Heβs way faster than Chito, heβs got more spring than Chito, heβs a little bit more dangerous on the feet. He can KO you, for sure. But Sugaβs a KO artist, and when youβre a KO artist, you go in there, and you start sitting down on punches and really trying to crack people.
βBut weβre preparing for him to be there for 15 minutes. So weβre planning to beat his body up, to cut his face, to punch his head, to potentially choke him, maybe take him down, ride him a little bit. Weβre preparing for a 15-minute war. I havenβt really thought about how itβs going to play out, but in my heart, I feel like weβre going to whoop his ass.β
UFC 324 is headlined by an interim lightweight title fight between Justin Gaethje and Paddy Pimblett, and also features the highly anticipated womenβs bantamweight fight between Kayla Harrison and Amanda Nunes.
Overkill. Jon Anik: βYou might see 6 or 7 undisputed titles contestedβ at UFC White House.
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155. Paddy Pimblett: If Ilia Topuria is out for a long time, βjust vacate and let the division crack on.β
Retirement? Sean OβMalley might call it quits soon: βThis might be the last βSugaβ year ever.β
Cardio. βMy cardio is sh*tβ: Reinier de Ridder barely remembers abysmal outing against Brendan Allen.
Wrestling. βIβm going to kick his assβ: Daniel Cormier plots future wrestling match against Jon Jones.
Feud. Jon Jones, Daniel Cormier set to coach against each other on MMA reality show.
Bermuda. Lost in the triangle: The disappearance of one of MMAβs basic submissions.
Justin Gaethje fight camp.
Daniel Cormier and Ben Askren.
Cooking with Volk.
Farewell to BC.
Zion Clark promises to choke out Valter Walker.
Conor McGregor out there doing some good.
Poatan got his dad a present.
Fluffy Hernandez in Houston.
Ilia Topuria still working.
And Stipe, too.
Thread of the best KOs from 2025.
I mean, the sport writ large has been trying to kill lay-and-pray for 20 years, and it should. But the problem is when the UFC decides a fighter is boring when heβs not. I will die on the hill that Movsar Evloev is not boring (Iβm not saying heβs Justin Gaethje, but heβs in good fights more often than not). More importantly, heβs undeniably one of the best guys in the world, and theyβre gonna run him out of there, which I think is lame.
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Just get better refs and judges to enforce the rules and scoring appropriately.
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