The NASCAR Xfinity Series will be rebranded as the O’Reilly Auto Parts Series at the start of next season.
This will be the fourth title sponsor in the history of the second-tier division, the one just below the Cup Series and arguably the second-most prominent racing tour in the United States, following Busch Beer, Nationwide Insurance and Comcast Xfinity.
The latter has held naming rights since the 2015 season.
Originally an offshoot of the Late Model Sportsman division, what is now the NASCAR Xfinity Series was first launched as a full-fledged tour in 1982. It was the Busch Grand National Series from 1984 to 2008 and Nationwide held the rights from 2009 to 2014.
“Like the great sport of NASCAR, O’Reilly Auto Parts was born in America and built on the hard work and drive of passionate people,” said NASCAR President Steve O’Donnell. “This new partnership allows us to continue to fuel that passion for the next generation of NASCAR’s stars and fans while celebrating the journey we’ve been on together for decades.”
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This is a multi-year agreement for O’Reilly.
“Our company is rooted in the same values that define NASCAR—teamwork, enthusiasm, and dedication,” said O’Reilly Auto Parts President Brent Kirby. “You’ll see those in action when our customers walk through our doors. We know they need fast service, and Team O’Reilly will get them the parts they need quickly, with excellent customer service. We welcome all fans to stop by our stores and see how our team can help keep them running.”
Comcast Xfinity will stick with NASCAR as a premier partner of the Cup Series.
“Congratulations to O’Reilly Auto Parts on becoming the next Xfinity Series sponsor in 2026. We’ve had an amazing 11 years & will always be fans of the series where names are made & look forward to watching what they do with this incredible sport. Thank you to the fans for their support.”
