Home US SportsNASCAR NASCAR’s Early Daytona Success Leaves Insider Buzzing Weeks Before 2026 Season Opener

NASCAR’s Early Daytona Success Leaves Insider Buzzing Weeks Before 2026 Season Opener

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NASCAR has been all in for the fans in 2026. From the reintroduction of the Chase Championship Format to rotating the season’s final race, the sport finally seems to be going in the fans’ direction. In fact, the NASCAR-owned IMSA also managed to nail the 24 Hours of Daytona earlier last week.

With a record-breaking attendance in the stands, the Rolex 24 was a huge success. Millions of others also tuned in through the online streaming services, and in the eyes of a former veteran driver, this is a huge win for the sport.

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NASCAR started 2026 on the “right foot” with IMSA’s Daytona success

Weeks after the Tulsa Shootout and the Chili Bowl Nationals, fans tune in for the Rolex 24, arguably the first major event at the Daytona International Speedway. Held weeks before the Daytona 500, the event usually gathers a large crowd. But this year was record-breaking, with IMSA and its owner achieving huge commercial success. This is a huge win for insider Kenny Wallace, who has been analyzing the sport for a long time now.

“The Rolex 24 that just ended. NASCAR owns IMSA, and boy, they do a good job with that. And they’re getting ready to have a hell of a year this year,” he said. “NASCAR seems to have started off on the right foot. We looked at the pictures, so this is not hearsay. Why was there a record crowd at the Daytona 24? They showed the pictures. Even race car driver Conor Daly said, never seen a crowd this big at Daytona for the Rolex 24.”

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