New Mexico football and Jason Eck have taken a page out of “The Office” and Michael Scott’s playbook.
In what was a recreation of an episode from NBC’s “The Office,” Eck and New Mexico Vice President and Director of Athletics Fernando Lovo announced that, instead of free tuition, kids under the age of 12 can get into a Lobos home game this season for free with a purchase of single-game ticket in the North End Zone.
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Eck’s portrayal of Scott is pretty good, and the idea to make a parody of the “Scott’s Tots” episode of the popular sitcom to promote the latest rollout of their “fan-first efforts” is well …creative.
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There are, of course, some restrictions to this deal. Noted in New Mexico’s release, on top of the two-ticket maximum for the North End Zone, the ticket promo deal is eligible for five of the Lobos’ six home games, with the only ineligible game being the Rio Grande Rivalry vs. New Mexico State on Sept. 27, and has a maximum of two tickets.
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“We want to create a great home field advantage for Lobo Football, and the best way to do that is to have our stands full,” Lovo said in a statement. “But we also recognize that families are making tough decisions with their discretionary income, and this feels like a win-win. It provides affordable access to a great product and a memorable experience for kids and parents alike.”
Coming off a 5-7 campaign under former head coach Bronco Mendenhall, the Lobos added 45 players through the transfer portal this offseason according to 247Sports and were picked to finish second-to-last in the Mountain West preseason poll. Eck is now tasked with rebuilding the Lobos program, which includes eight consecutive seasons of not having a winning record and not appearing in a bowl game.
New Mexico is set to kick the season off on the road at The Big House in Ann Arbor against Michigan at 8:30 p.m. ET.
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This article originally appeared on USA TODAY: Jason Eck, New Mexico parody episode of ‘The Office’ for ticket promo
