The revenue-sharing era of college football is in full effect, and the Oklahoma Sooners took the next step in leveraging their brand. The University of Oklahoma announced on X, formerly known as Twitter, the placement of a corporate sponsor logo on Owen Field inside Gaylord Family Oklahoma Memorial Stadium.
Oklahoma Football released a video of Riverwind Casino’s logo being painted on the Owen Field grass ahead of their monumental Week 2 matchup with the Michigan Wolverines. The move breaks the ice for the Sooners, but they’re not the first SEC program to sell advertising space on the field.
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According to Ben Portnoy of the Sports Business Journal, the Sooners join Texas, Alabama, South Carolina, and Auburn, who each added corporate sponsorships on the field in the last month.
It’s not a move that will be popular among all Oklahoma fans. But in the financial arms race that is college football, programs will look for more creative ways to generate revenue for player retention and recruiting.
Partnering with a brand that Oklahoma already has a relationship with and one that’s prominent in the Norman area is one that makes sense.
Contact/Follow us @SoonersWire on X, and like our page on Facebook to follow ongoing coverage of Oklahoma news, notes, and opinions. You can also follow John on X @john9williams.
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This article originally appeared on Sooners Wire: Oklahoma Sooners partnering with Riverwind for on-field advertising
