Strava is looking at becoming a publicly listed company, with shares on offer to investors, according to reports in the US.
The fitness tracking app, popular among cyclists and other athletes, is exploring hiring investment banks for an initial public offering (IPO), Reuters reported on Thursday.
This year, Strava announced further updates to its subscriber offering, including new AI-powered route tools, ‘tappable’ points of interest – such as cafés and toilets – and point-to-point routing, helping users plot direct routes from A to B.
“Recent acquisitions of Runna and The Breakaway underscore Strava’s commitment to serving athletes with richer training experiences. With Gen Z increasingly turning to Strava for connection through movement, the platform saw more than 50% growth in new users last year, highlighting the impact of the leadership team’s strategic vision and Strava’s growing global relevance.”
