Fresh off the heels of a successful campaign with NIKE Golf and a few banger collabs with Jordan Brand, Eastside Golf is ready to reach new heights with their new “Take Flight” collection.
Headlined by two exclusive pairs of NIKE golf shoes, the highly anticipated drop aims to be a beacon of sorts for golfers everywhere, calling them to come together as a community to rise higher, break boundaries, and set new standards.
Eastside Golf’s mission has never changed. And their second collaboration with NIKE proves it.
It’s not about flashy colors or brash branding. It’s about telling a story in the best way they know how. Their canvas is just a pair of golf shoes. Well, two to be exact.
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Eastside Golf worked with NIKE on two sky blue silhouettes, the Victory Tour 4 (Rory’s non-signature, signature shoe) and the Air Max Plus G, an iteration of the popular big-bubbled lifestyle sneaker.
If I had to choose one (my wife won’t let me get both), I would definitely opt for the Air Max Plus G. Something about that classic tuned Air (if you know, you know) has me feeling some type of way. The OG Air Max Plus first came to life in 1988 as a Footlocker exclusive. Now, nearly 40 years later, Eastside hopes to reach the masses by converting the cult-classic sneaker into an all-time great golf shoe.
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If I had to give these shoes a nickname, it would be “happy little clouds” (insert Bob Ross voice here). The soft blues and whites invoke the same feelings that I’m sure Uncle Rico himself experienced snagging his glamour shots with Deb.
And if you don’t get the Napoleon Dynamite reference, it might be time for us to part ways. Just saying.
I digress.
In a world that’s constantly dragging us down, Eastside’s reminder to “Take Flight” is one that, in my estimation, will be very well received.
You can shop the drop starting on Oct 2nd.
The post This Brand is Repainting Golf’s Perception, One Sneaker At a Time appeared first on MyGolfSpy.
