There’s a decent chance you have a Fairway & Greene golf shirt or two in your closet. The company, founded in 1995, specializes in classy, traditional golf polos and outerwear.
It’s very likely you’ll see more of their apparel in your local pro shop very soon. Fairway & Green has recently become the official uniform supplier of the PGA of America. More importantly, however, is that it’s now part of PGA Golf Retirement Plus, an incentive program for PGA of America golf professionals.
What is PGA Golf Retirement Plus?
If you pay attention to the staff comings and goings at your local clubs, you know the life of a PGA pro doesn’t have a lot of guarantees. They receive a base salary, which often isn’t as large as you might think. They also make money from lessons, usually about 50 to 70 percent of the hourly fee. The last source of income comes from pro shop sales. That can range from a five- to 15-percent commission on merchandise sales to a full profit opportunity if they operate the shop independently.
Private clubs, as you’d expect, tend to pay more than public or municipal courses.
PGA Golf Retirement Plus is a supplemental retirement savings program offered by the PGA of America for its club professionals. A pro can contribute his or her own after-tax money to the program and employers often contribute as well. This year, to celebrate its 30th anniversary, Fairway & Greene is joining more than 30 other merchandise and apparel brands in supporting the program by incentivizing pro shop sales.
Fairway and Greene will contribute an unspecified commission to a pro’s retirement fund with every purchase of its latest polo, the Custom Cutaway.
Fairway & Greene Custom Cutaway Polo
If you already knew what a “cutaway collar” is, step to the front of the class. We had to look it up.
In the fashion world, a cutaway collar features collar points that angle sharply outward and away from the neck, creating a wider spread between the collar tips. Fashionistas say this creates a dressier, tailored look.
What makes it attractive to pro shops, and why you might see more of them soon, is that the collar is also customizable, allowing for additional branding and logos.
“The Custom Cutaway Polo is a game-changer for our wholesale partners and PGA Professionals,” says Brandan McHugh, Senior VP of American Sales for Summit Golf Brands, parent company of Fairway & Greene. “It offers incredible value at retail, checks every box on quality and provides flexibility for custom programs and events.”
The Fairway & Greene Custom Cutaway Polo is expected to retail for $79 to $89. For more information, visit the Fairway & Greene website.
The post Why You Might See More Fairway & Greene Shirts At Your Pro Shop appeared first on MyGolfSpy.
