– Multi-year Partnership to Tip Off at Panini Hoophall Classic –
SPRINGFIELD, MASS. – The Naismith Basketball Hall of Fame announced a new partnership naming Wilson Sporting Goods as the Official Ball of the Basketball Hall of Fame. As part of the agreement, Wilson® will be integrated across all Hall of Fame assets, including Enshrinement, marquee events, and Center Court programming.
“We are thrilled to have Wilson as the Official Ball of the Naismith Basketball Hall of Fame. This partnership represents a shared commitment to honoring basketball’s legacy while continuing to elevate the game at every level,” said John L. Doleva, President and CEO of the Naismith Basketball Hall of Fame. “Wilson’s global reach and dedication to empowering athletes at every stage of the game aligns with our belief that greatness lives inside us all, and we look forward to working together across all Hall of Fame assets to integrate Wilson into the Hall of Fame experience.”
The collaboration will officially debut this weekend at the Panini Hoophall Classic. As the Official Ball of the Basketball Hall of Fame, Wilson will be featured across Enshrinement Weekend, including producing the official commemorative basketballs for the Class of 2026, Hall of Fame college and high school events, youth and grassroots programming, and Center Court activations in Springfield. Additionally, the partnership extends to retail, with co-branded merchandise and official Hall of Fame game balls available at the museum’s gift shop and online. The partnership reinforces the Hall of Fame’s commitment to partnering with brands that support the sport’s growth and evolution.
“Wilson is made to celebrate the most iconic moments in sport, and we know that happens at all levels of the game from grassroots to the pros,” said Kevin Murphy, General Manager of Team Sports at Wilson. “It only makes sense that we would partner with the Naismith Basketball Hall of Fame in their mission to honor and celebrate basketball’s greatest moments and people. From Enshrinement to collegiate showcases and elite high school basketball like the Hoophall Classic, we look forward to being a part of these fantastic events for years to come.”
As the official ball of the NBA and of the NCAA March Madness, Wilson plays a central role in many of the sport’s iconic stages. By joining the Wilson family, the Naismith Basketball Hall of Fame connects the full circle of the game, from its legends and history to its current and future stars.
About Wilson
Chicago, USA-based Wilson Sporting Goods Co. is the world’s leading manufacturer of high- performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport – celebrating the iconic moments made possible by Wilson across Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf. Wilson is part of Amer Sports Group, a publicly traded company on the New York Stock Exchange.
In Basketball, Wilson is the supplier of Official Game Basketballs for the National Basketball Association® (NBA), the Women’s National Basketball Association® (WNBA), National Collegiate Athletic Association® (NCAA) for March Madness and the Final Four, Basketball Champions League (BCL), Liga Endesa (ACB Spain), Basketball Africa League (BAL), FIBA 3×3 and approximately 39 High School State Associations. Visit Wilson.com and follow @wilsonbasketball to learn more.
About the Naismith Basketball Hall of Fame
Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Basketball Hall of Fame is an independent nonprofit 501(c)(3) organization dedicated to promoting, preserving, and celebrating the game of basketball at every level – men and women, amateur and professional players, coaches and contributors – both domestically and internationally. The Hall of Fame Museum is home to more than 475 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame Museum each year to learn about the game, experience the interactive exhibits, and test their skills on the Jerry Colangelo “Court of Dreams.” Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 150 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum, and events, visit hoophall.com and follow @hoophall.
