Home US SportsWNBA WNBA is attracting more NBA owners. Would the Reinsdorfs — or another Bulls owner — have interest in Sky?

WNBA is attracting more NBA owners. Would the Reinsdorfs — or another Bulls owner — have interest in Sky?

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CHICAGO — After years of apathy, NBA owners suddenly are clamoring to get in on the booming business of the WNBA.

The owners of the Cleveland Cavaliers, Detroit Pistons and Philadelphia 76ers were awarded expansion franchises that will enter the league over the next five years. Houston Rockets ownership is preparing a second bid to bring back the Comets. And Celtics minority owner Steve Pagliuca is attempting to close a purchase to move the Connecticut Sun to Boston.

By 2030, nine of the 18 WNBA teams could be operated by primary NBA owners. That’s in addition to two teams helmed by owners from other major men’s leagues — the Los Angeles Sparks with Dodgers controlling owner Mark Walter and the Las Vegas Aces with Raiders owner Mark Davis — and partial NBA stakeholders in the ownership groups for the Sun, Dallas Wings and Toronto Tempo, who begin play next season.

That would leave the Chicago Sky in a rare class of fully independent ownership alongside the Seattle Storm, Atlanta Dream and Portland Fire, another 2026 expansion team.

Could that change in the next five years? And would Bulls Chairman Jerry Reinsdorf and his son Michael, the team president and CEO, ever consider following the trend?

The Reinsdorfs always have been resistant to WNBA ownership for a simple reason: money.

Jerry Reinsdorf turned down an opportunity for an inaugural WNBA franchise in 1996. At the time, he openly stated he didn’t trust the league to become profitable. Five years later, he somewhat changed his tune.

“We have watched the growth and success of the WNBA with great interest the past five years,” Reinsdorf said in 2001. “The timing for applying for a WNBA franchise wasn’t right previously, but I feel that it may now be.”

But Reinsdorf remained a skeptic. He opened $100 season ticket holder deposits to gauge interest for a potential acquisition of a relocated franchise from Utah or North Carolina — but he also set a minimum of 7,500 deposits for the Bulls to buy in.

It was an unreasonably high bar to meet. The WNBA had averaged 9,074 fans per game in the previous season, most of whom weren’t season ticket holders. The Bulls said they received about 1,000 deposits, so the Reinsdorfs again passed. It took four more years for the league to expand to Chicago when Michael Alter secured an expansion bid in 2005 to begin play in the 2006 season.

Two decades later, the business of the WNBA has changed dramatically. Team revenues have skyrocketed. Media rights deals have soared. Expansion fees are providing fresh paydays for longtime owners. Profitability is still an unattained goal, but women’s basketball is rapidly transforming into an attractive investment opportunity.

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